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Performance Marketing Specialist

  • Hybrid
    • Ciudad de México, México, Mexico
  • MX$50,000 - MX$55,000 per month

Job description

🧠 About Novacard
We are a fast-growing Mexican company. User acquisition is the heart of our engine, and to scale efficiently, we need someone who can make quick, precise, and 100% data-driven decisions.
This is where you come in: we’re looking for someone who not only understands the full acquisition funnel but can also optimize it, challenge agencies with solid reasoning, and generate direct impact on business metrics.

🎯 About the Role
As a Performance Marketing Analyst, you will be responsible for maximizing the performance of our acquisition campaigns (web and app) through deep analysis, continuous optimization, and a clear vision of how each action translates into real results: more users, lower CAC, and higher LTV.
Your role will be technical, tactical, and strategic at the same time: from auditing tracking and pixels to proposing a testing roadmap and scaling what works.

Job requirements

✅ Requirements

  • Solid experience (3+ years) in performance marketing focused on acquisition, managing strong budgets, and optimizing for business results.

  • Mastery of the full funnel: from awareness to retention, with a special focus on conversion and profitable acquisition.

  • Advanced knowledge of metrics and optimization: CAC, ROAS, CTR, approval rate, pacing, saturation, etc.

  • Experience in tracking and attribution (GA4, AppsFlyer, pixels, events, UTMs, MMPs).

  • Proficiency in analytics tools (Looker, Tableau, advanced Excel; SQL preferred).

  • Ability to lead conversations with agencies and stakeholders, supporting arguments with data.

  • Analytical, structured profile with the judgment to prioritize and scale what works.

🛠️ Main Responsibilities

  • Manage and optimize high-budget paid campaigns on Meta, Google, TikTok, and other channels.

  • Monitor and improve key metrics: CAC, ROAS, CTR, approval rate, conversion rate, churn, pacing, and audience saturation.

  • Ensure proper implementation and measurement of tracking (events, UTMs, pixels, MMPs like AppsFlyer).

  • Design and prioritize a clear testing roadmap (A/B tests, creatives, audiences, channels) and measure its real impact on business KPIs.

  • Proactively detect anomalies and optimization opportunities.

  • Challenge and guide agencies: audit results, question hypotheses, and push for continuous improvement.

  • Build dashboards and actionable reports for internal and external stakeholders.

🎁 Benefits

  • Competitive salary + performance bonus.

  • Hybrid and flexible work model.

  • Culture based on ownership, speed, and collaboration.

  • Accelerated growth in a high-impact environment.

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